Project Overview

I created a series of custom pattern illustrations inspired by the California coast, capturing its natural textures, movement, and color palette. These patterns were then translated into a cohesive tech pack for a men’s collared button-down shirt, ensuring every design detail—from scale to placement—was clearly defined for production. The work was presented as a curated mood board, helping to visually connect the inspiration, pattern development, and final product direction into one seamless story.

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Created a series of custom digital illustrations that visually represent each of their core service offerings. These illustrations were designed to seamlessly guide users through the company’s comprehensive solutions, from assessment to implementation, emphasizing their expertise in leadership development, talent management, and organizational change enablement.

Each illustration was crafted to align with the brand’s vision, using a modern and engaging style that reinforces Major Bucket Services’ commitment to transformation. Through collaboration, we helped shape a clear, compelling visual narrative that highlights their ability to capitalize on potential, address blind spots, and build lasting capabilities for their clients. These visuals serve as an essential tool for communicating the company’s impact, enhancing user experience, and strengthening brand identity in the digital space.